All Mavens in the United States who participate in In-Depth Interviews and Consulting Projects must have their identities verified by our partner IDology prior to speaking with a customer. Unverified Mavens may receive invitations to consult, but they must complete ID Verification prior to accepting an invitation. The verification process is conducted electronically and takes only a few minutes. Mavens are only required to do this once; after they have been verified the first time, they do not need to repeat the process again in the future.